While it is competitive, it’s not just about the competition. Since we’re not big tennis people, we didn’t really give it the attention that we should have, so at last year’s Queen City Brewers Fest, David and I got on the mini tennis court, tasted some beers and had an awesome time. A regular of ours, David Kopp, who is a huge tennis fan and player, had been encouraging us to look into this cool bar tennis league put on by the Lake Norman Tennis Association. The idea actually came from the Queen City Brewers Festival two years ago. Were you struck by a John Isner ace prior to conceiving this idea or where did the motivation come from? Unofficially, Primal is the first and only brewery to have permanent (mini) tennis courts on site. Primal Brewery made its QCBF debut in 2015. We have 14 beers on tap at any given time we’re up to 23 recipes that we brew and serve regularly, so with variety, excellent service and quality beer we have become a true community gathering place. Good beer is an obvious starting point in terms of our year-over-year growth. On top of all that, we’re still focused on wholesale beer sales in the vicinity and Mecklenburg County. We’re still self-distributing and will continue to do that for the foreseeable future, but our focus here first is the tap house experience. Developing this property, growing what we have and finding a second tap house location that makes sense for us are the priorities. This year, we’re on pace to brew roughly 2,500 barrels of beer which would be another year of doubled production. Last year we added a second 3-barrel brew kettle, so it’s a hybrid 6-barrel system with 10 and 15 barrel fermenters. We then upgraded to a 3-barrel system, which was a big jump for us, but still a constant challenge keeping up with the demand. We started with a 1-barrel system which lasted all of about 6 months before our brewers were just fatigued. We sat down with David to get a handle on what’s new, what to expect with Primal entering its fifth year in operation later this year and which beer he’d keep in endless supply should conditions turn primal.įrom a 1bbl brew house to a 6bbl hybrid system and plans of a 15bbl brewing system in the works what is the vision for Primal’s growth and distribution? And what’s the most important factor you attribute to your growth-to-date?
Our location is different compared to other breweries in the area so we’re very focused on growing this property, all while searching for a second tap house location that makes sense for us,” said Hoy. “We’re very much about the tap house experience. Two permanent mini tennis courts, a dedicated food truck, recently added private event space, a sprawling beer garden – with room to grow – and a beefier brew house are all part of Primal’s commitment to developing its Huntersville brewery. “It’s competitive, but it’s not just about the competition,” said Primal Brewery co-founder David Hoy.
In keeping with the sports theme, when Primal Brewery released a photo of their freshly painted mini tennis courts back in June, it certainly caught our eye. Fall seasonals are in stock, the US Open Tennis Championship is reaching the final rounds and the 2018 NFL season kicks off tonight. Many would agree, “It’s the most wonderful time of the year”.
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